Hands-on business consulting

Marketing due diligence

We are uncertain about who it was that coined the term Marketing Due Diligence first, but Professor Malcolm McDonald is surely amongst them.

TIGON's marketing due diligence evaluates strategies. Assessing the risks of each component to discern what marketing actions really drive growth and value. Sustainable competitive advantage is created through solid decisions on which customer group to target and what value propositions to make. We focus on developing the very best marketing strategy instead of looking at promotion activities.